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| Module code: BAME18-02 |
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10S (10 hours per week, accumulated) |
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12 |
| Semester: 1 |
| Duration: 2 semester |
| Mandatory course: yes |
Language of instruction:
German |
Assessment:
Exam achievement: Presentation
[updated 01.10.2020]
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BAME18-02 (P311-0028, P311-0029, P311-0030) Health care management, Bachelor, ASPO 01.10.2018
, semester 1, mandatory course
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150 class hours (= 112.5 clock hours) over a 15-week period.
The total student study time is 360 hours (equivalent to 12 ECTS credits).
There are therefore 247.5 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
BAME18-08 Management in the Health Sector II
BAME18-14 Management in the Health Sector IV
BAME18-16 Management in the Health Sector V
[updated 22.08.2017]
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Module coordinator:
Prof. Dr. Petra Riemer-Hommel |
Lecturer:
Prof. Dr. Petra Riemer-Hommel
Mirjam Philippi, M.Sc.
Dr. Jürgen Stenger
[updated 22.08.2017]
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Learning outcomes:
Introduction to Management and Business Administration I and II:
After successfully completing this part of the module, students will:
_ have received an introduction to entrepreneurial functions from a management-oriented perspective
_ learn to use problem-solving processes in a goal-oriented manner
_ be able to deal with the nature and mode of operation of economic goals and the measures tailored to them and will be able to apply them meaningfully in various situations
Introduction to Management and Business Administration II:
After successfully completing this part of the module, students will:
_ be familiar with corporate management concepts in theory and practice
_ be familiar with management functions
_ have received an introduction into strategic management
_ know the specifics of management in service companies and be able to transfer them to their field of work
_ know the importance of corporate culture for management
Financing:
After successfully completing this part of the module, students will:
_ know the basics of financing and controlling in companies
_ know the basics of financing and controlling for companies
_ understand the specifics of financing healthcare companies
_ be familiar with systems for cost accounting
_ have a basic understanding of the assessment and independent execution of cost accounting
_ be familiar with the legal basis of financial reporting
[updated 01.10.2020]
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Module content:
Introduction to Management and Business Administration I:
1. The basics: _Companies and their environment
_ Typology of companies
_ Company goals
2. _Introduction to marketing
_ Basics / prerequisites of targeted marketing
_ Basics of product policy
_ Basics of distribution policy
_ Basics of the terms and conditions policy
_ Basics of communication policy
_ Marketing mix
3. Materials management
_ The basics
Introduction to Management and Business Administration II:
1. Management concepts in theory and practice
_ Corporate and management principles
_ Management techniques
_ Management models
2. Management functions
_ Planning
_ Decision-making
_ Delegation of tasks
_ Supervision/control
3. Strategic management
_ Introduction
_ Environment analysis
_ Corporate analysis
_ Corporate governance
_ Strategies
_ Managing service companies
4. Corporate culture
Financing
1. Basic concepts of corporate finance
2. Key figures and key figure systems in financial controlling
3. Special characteristics in the health care sector
4. Cost and cost accounting (terms and structure, cost type accounting, cost center accounting, cost unit accounting, planned cost accounting)
5. Financial reporting
[updated 01.10.2020]
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Teaching methods/Media:
Print and electronic media, case studies, exercises
[updated 01.10.2020]
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Recommended or required reading:
Introduction to BWL and Management I and II:
_ Busse R, Schreyögg J, Stargardt T (Hg) (2013). Management im Gesundheitswesen. Das Lehrbuch für Studium und Praxis. 3. Aufl. Heidelberg: Springer
_ Fließ S (2011). Dienstleistungsmanagement: Kundenintegration gestalten und steuern. Wiesbaden: Gabler
_ Haubrock M, Schär W (2009). Betriebswirtschaftslehre und Management in der Gesundheitswirtschaft. akt. Aufl. Bern: Hans Huber
_ Johnson G, Whittington R, Scholes K, Angwin D, Regnér R (2015). Strategisches Management. Eine Einführung. München u.a.: Pearson
_ Kotler P, Keller KL, Opresnik MO (2015). Marketing-Management. Konzepte _ Instrumente _ Unternehmensfallstudien. München u.a.: Pearson
_ Robbins SP, Coulter M, Fischer I (2014). Management. Grundlagen der Unternehmensführung. München u.a.: Pearson
_ Reisinger S, Gattringer R, Strehl F (2013). Strategisches Management. Grundlagen für Studium und Praxis. München u.a.: Pearson
_ Schreyögg G, Koch J (2007). Grundlagen des Managements _ Basiswissen für Studium und Praxis. Wiesbaden: Gabler
_ Straub T (2014). Einführung in die Allgemeine Betriebswirtschaftslehre. München u.a.: Pearson
_ Thommen J-P, Achleitner A-K (2012). Allgemeine Betriebswirtschaftslehre. akt. Aufl. Wiesbaden: Gabler
_ Thommen J-P, Achleitner A-K (2013). Allgemeine Betriebswirtschaftslehre: Repetitionsfragen _ Aufgaben _ Übungen. akt. Aufl. Wiesbaden: Gabler
Financing:
_ Britzelmaier B (2014). Controlling. München u.a.: Pearson
_ Meffert H, Bruhn M, Hadwich K (2015). Dienstleistungsmarketing. Grundlagen-Konzepte-Methoden. akt. Aufl. Wiesbaden: Gabler
_ Thommen J-P, Achleitner A-K (2012). Allgemeine Betriebswirtschaftslehre. Aktuelle Auflage. Wiesbaden: Gabler
_ Thommen J-P, Achleitner A-K (2013). Allgemeine Betriebswirtschaftslehre: Repetitionsfragen _ Aufgaben _ Übungen. akt. Aufl. Wiesbaden: Gabler
Further literature will be announced in the course.
[updated 01.10.2020]
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