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Master's Colloquium

Module name (EN): Master´s Colloquium
Degree programme: Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-320
Hours per semester week / Teaching method: 2S (2 hours per week)
ECTS credits: 2
Semester: 3
Mandatory course: yes
Language of instruction:
Term paper with presentation (can be repeated semesterly)

[updated 20.11.2019]
Applicability / Curricular relevance:
MAMS-320 Marketing Science, Master, ASPO 01.04.2016, semester 3, mandatory course
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 60 hours (equivalent to 2 ECTS credits).
There are therefore 37.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
MAMS-240 Empirical Marketing Seminar

[updated 25.01.2016]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König
Prof. Dr. Tatjana König

[updated 25.01.2016]
Learning outcomes:
        After successfully completing this module, students will:
-        combine their findings from theory and practice in a solution-oriented way,
-        present the core elements of their Master´s thesis with special regard to their own individual contribution and be able to justify their approach and methodology to a critical audience,
        be able to critically discuss the results of their Master´s thesis,
-        be able to formulate the findings of their work with regard to its implications for companies and, if necessary, for further research,
        be able to formulate the key message of their thesis in German and English as an abstract,
_        be able to take part in professional, practice-oriented discussions about marketing,
Within the framework of the Master´s Colloquium (block seminar), students will present the topic, the theoretical foundation, their approach and methodology, as well as the results - if available - of their Master´s thesis and discuss these critically, in particular with regard to the limits of their own work.

[updated 20.11.2019]
Module content:

[still undocumented]
Teaching methods/Media:
Oral presentation, expert discussions

[updated 20.11.2019]
Recommended or required reading:
Depends on the topic of the Master´s thesis.

[updated 20.11.2019]
[Sat Nov 27 03:56:10 CET 2021, CKEY=mmr, BKEY=msm2, CID=MAMS-320, LANGUAGE=en, DATE=27.11.2021]