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Academic Communication

Module name (EN):
Name of module in study programme. It should be precise and clear.
Academic Communication
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-510
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0001
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: according to optional course list
Mandatory course: no
Language of instruction:
German
Assessment:
Written exam + term paper with presentation (90 minutes / Weighting 1:1 / Can be repeated semesterly)

[updated 13.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAMS-510 (P420-0001) Marketing Science, Master, ASPO 01.04.2016 , optional course
MARPF-510 Accounting and Finance, Master, ASPO 01.10.2017 , optional course
MASCM-510 Supply Chain Management, Master, ASPO 01.04.2016 , optional course
MASCM-510 Supply Chain Management, Master, ASPO 01.04.2017 , optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Thomas Tinnefeld
Lecturer: Prof. Dr. Thomas Tinnefeld

[updated 28.02.2016]
Learning outcomes:
-        After successfully completing this course, students will have improved their use of academically relevant decoding strategies and reading techniques.
-        Students will be capable of reading and understanding study-relevant scientific literature.
-        They will be able to produce short written scientific texts in a foreign language.
-        Students will be able to understand English-language lectures on study-related topics.
-        They will have perfected their use of presentation and
-        argumentative techniques.
-        In addition, they will be able to present specific scientific topics orally, while taking their
        audience into account.


[updated 13.09.2018]
Module content:
-       (Short) introduction to working scientifically
-        Development of vocabulary-based reading comprehension techniques (e.g. word families and word fields)
-        Intratextual information research
-        Scientific text types
-        Strategies for textual planning
-        Scientific citation methods
-        Exercises for listening comprehension with an academic background
-        Development of academic presentation techniques (including the necessary notation techniques)
-        Academic discussions
-        Multimedia language lab work
-       Professionally relevant role playing and simulations


[updated 13.09.2018]
Teaching methods/Media:
-        Use of free materials compiled by the lecturer (no textbooks)
-        Listening comprehension texts (audio and/or video)
-        Scientific texts (e.g. articles and excerpts from scientific monographs)
-        Video material
-        Internet resources
-        Subject-related multimedia programs
-        Supplementary materials on general and/or specialized vocabulary and grammar


[updated 13.09.2018]
Recommended or required reading:


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