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Business Simulation Game

Module name (EN):
Name of module in study programme. It should be precise and clear.
Business Simulation Game
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Marketing Science, Master, ASPO 01.04.2016
Module code: MAMS-582
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0030
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4S (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: according to optional course list
Mandatory course: no
Language of instruction:
German
Assessment:
Term paper with presentation

[updated 13.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAMS-582 (P420-0030) Marketing Science, Master, ASPO 01.04.2016 , optional course
MARPF-582 (P420-0030) Accounting and Finance, Master, ASPO 01.10.2017 , optional course, course inactive since 25.03.2022
MASCM-582 (P420-0030) Supply Chain Management, Master, ASPO 01.04.2016 , optional course
MASCM-582 (P420-0030) Supply Chain Management, Master, ASPO 01.04.2017 , optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Jochen Pilhofer
Lecturer: Prof. Dr. Jochen Pilhofer

[updated 28.02.2016]
Learning outcomes:
After successfully completing this module, students will have learned skills that are indispensable for an entrepreneur or entrepreneurial manager according to Thomson. This includes skills for risk/crisis management and decision making under pressure. In the first business simulation, students will create a business plan using market data and head-up a company in its start-up phase.
In the second business simulation, students will develop internationalization strategies for an established company.
Both business simulation games will be based on a computer-aided simulation.
Team participants must make their own market decisions in the periods between the mandatory sessions. In doing so, they will deepen their knowledge and practical skills with regard to decision theory.


[updated 05.12.2019]
Module content:
Part A: Topsim StartUp:
_        Testing ideas: demand potential, target groups, positioning, competitive advantages, product life cycle
_        Creating a business plan using a business plan wizard
_        Founding a company and related constitutive decisions: borrowing money, purchasing/renting buildings,
        hiring and training staff
_        Market entry: a _real_ competitive situation, customer groups, product awareness, capacity utilization,
        cost and revenue structure
_        Presentation for investors
 
Part B: Topsim Going Global
_        Strategies and challenges for expansion into new markets worldwide
_        Defending your own market
_        Analyzing the potential of different economic regions
_        Penetrating other markets: evaluating chances and risks
_        Understanding and adapting to culture-specific customer requirements
_        Global logistics: transport routes and costs
_        Thinking in business alternatives
_        Strategic sales and production alternatives
_        Analysis and targeted use of market barriers


[updated 05.12.2019]
Teaching methods/Media:
Seminar (partly as a block course, partly during the semester)
Computer-based business simulation game, laptops will be provided. Presentations and company decisions will take place during periods of mandatory attendance. After the seminar, groups will cooperate to write a term paper.


[updated 13.09.2018]
Recommended or required reading:
Manuals and background information will be handed out to the participants before the course begins.

[updated 13.09.2018]
 
[Thu Dec 26 13:34:17 CET 2024, CKEY=rua, BKEY=msm2, CID=MAMS-582, LANGUAGE=en, DATE=26.12.2024]