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Health Care Management III

Module name (EN):
Name of module in study programme. It should be precise and clear.
Health Care Management III
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Management and Professional Pedagogy in Health Care, Bachelor, ASPO 01.10.2021
Module code: MBG21-13
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P311-0186
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
3V+3S (6 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
7
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:
Exam achievement

[updated 15.11.2021]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MBG21-13 (P311-0186) Management and Professional Pedagogy in Health Care, Bachelor, ASPO 01.10.2021 , semester 3, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
90 class hours (= 67.5 clock hours) over a 15-week period.
The total student study time is 210 hours (equivalent to 7 ECTS credits).
There are therefore 142.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
MBG21-1 Academic Methodologies and Study Skills I
MBG21-5 Healthcare Management I


[updated 12.10.2023]
Recommended as prerequisite for:
MBG21-17 Health Care Management IV
MBG21.M.41 Management in Hospitals
MBG21.M.42 Management of Inpatient and Outpatient Facilities
MBG21.M.43 Change Management
MBG21.M.44 Risk Management


[updated 30.05.2024]
Module coordinator:
Prof. Dr. Petra Riemer-Hommel
Lecturer:
Prof. Dr. Petra Riemer-Hommel


[updated 12.10.2023]
Learning outcomes:
Strategic Organization
 
After successfully completing this module, students will have the following skills and competencies:
  
 
Knowledge and Comprehension:
• Students will be familiar with the basic concepts of organization.
• Students will be able to differentiate between the most well known organizational theoretical approaches.
• Students will be able to name and apply the various structuring principles.
• Students will be able to describe the effects of economic coordination mechanisms.
• Students will be able to acknowledge the importance of organizational design as an essential element in the management process.
 
The Use, Application, and Generation of Knowledge:
• Students will have developed an understanding of the behavior-shaping power of organizational regulations in everyday work.
• Students will have developed a critical understanding of the limitations and possibilities of organizational theory approaches in dealing with practical problems.
Communication and Cooperation:
 
 
• Students will be able to take different perspectives into account in organizational design and involve participating professional groups in organizational design processes.
• Students will be able to actively participate in discourse in a group and contribute constructively to the group’s learning process.
 
 
Scientific Self-Concept/Professionalism:
• Students will be able to reflect upon social, societal and ecological implications.
 
Marketing
 
After successfully completing this module, students will have the following skills and competencies:
  
 
Knowledge and Comprehension:
• Students will be familiar with the theoretical basics, tasks and methods of marketing.
• Students will be able to formulate goals and develop strategies for marketing campaigns.
• Students will be familiar with the legal particularities of marketing in the health care sector.
• Students will recognize the importance of marketing for the success of companies providing services.
• Students will be able to examine economic, social and ethical areas of conflict in a critical manner.
 
The Use, Application, and Generation of Knowledge:
• Students will have developed a critical understanding of the legal dimensions of health care marketing.
• Students will be able to use their knowledge for the conceptual design of marketing measures.
 
Communication and Cooperation:
• Students can reflect upon and take into account the different views and perspectives of relevant stakeholders.
 
Scientific Self-Concept/Professionalism:
• Students will have a critical attitude towards the possibilities and limits of informational influence in health care.
Strategic Organization


[updated 15.11.2021]
Module content:
 
 
The basics
• Forms of organization
• Principles of structuring
• Organizational theoretical approaches (scientific management, administrative approaches, human relations approach, situational approach, institutional economics)
• Coordination mechanisms
 
• Practical examples
 
Marketing
 
• Marketing basics, tasks and methods
• Developing strategies and implementing marketing measures
• Marketing in the service sector
• Legal provisions on marketing in the health care sector
• Practical application of marketing in the health care sector
 
 
 
 


[updated 15.11.2021]
Teaching methods/Media:
Blended learning

[updated 15.11.2021]
Recommended or required reading:
Recommended literature will be announced at the beginning of the course.

[updated 15.11.2021]
 
[Sat Nov 23 11:12:36 CET 2024, CKEY=mmigib, BKEY=mbg, CID=MBG21-13, LANGUAGE=en, DATE=23.11.2024]