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Market Segmentation and Other Marketing and Market Research Questions in Practice (Seminar)

(course inactive since 13.01.2020)

Module name (EN):
Name of module in study programme. It should be precise and clear.
Market Segmentation and Other Marketing and Market Research Questions in Practice (Seminar)
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Industrial Engineering, Bachelor, ASPO 01.10.2013
Module code: WIBASc-525-625-FÜ20
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P450-0215, P450-0216
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
2S (2 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
3
Semester: 5
Mandatory course: no
Language of instruction:
German
Assessment:
Term paper, presentation

[updated 13.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

WIBASc-525-625-FÜ20 (P450-0215, P450-0216) Industrial Engineering, Bachelor, ASPO 01.10.2013 , semester 5, optional course, course inactive since 13.01.2020
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 67.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
WIBASc115 Principles of Business Administration I (BWL I)
WIBASc225 Procurement Logistics and Technical Sales and Distribution


[updated 13.01.2020]
Recommended as prerequisite for:
Module coordinator:
Studienleitung
Lecturer:
Stefanie Scherer


[updated 13.01.2020]
Learning outcomes:
After successfully completing this module students will:
_        be able to independently familiarize themselves with a specific economic question or problem and research literature and other sources pertaining to their topic.
_        be able to create a presentation, in addition to their term paper, where they present and explain the essential content of their term paper.
_        be able to write a term paper according to the requirements for a scientific paper.
_        be well prepared to write their Bachelor thesis.

[updated 13.09.2018]
Module content:
        Discussions about current issues/aspects of customer/purchasing behavior, individual marketing instruments, the marketing mix and market segmentation
        Solutions for different industries in a competitive environment
        Presentation, critical appraisal and evaluation of solution approaches in a competitive environment
        Presentation, critical appraisal and evaluation of current developments in purchasing behaviour


[updated 13.09.2018]
Teaching methods/Media:
PC/laptop, projector, transparencies etc. (Presentation media)

[updated 13.09.2018]
Recommended or required reading:
At the beginning of the seminar, students will be informed about suitable literature and other sources.

[updated 13.09.2018]
 
[Fri Apr 19 11:41:01 CEST 2024, CKEY=wmxpx, BKEY=wi2, CID=WIBASc-525-625-FÜ20, LANGUAGE=en, DATE=19.04.2024]