|Module name (EN): Principles of Business Administration I (BWL I)|
|Degree programme: Industrial Engineering, Bachelor, ASPO 01.10.2013|
|Module code: WIBASc115|
|Hours per semester week / Teaching method: 2V+2U (4 hours per week)|
|ECTS credits: 5|
|Mandatory course: yes|
|Language of instruction:
|Applicability / Curricular relevance:
WIBASc115 Industrial Engineering, Bachelor, ASPO 01.10.2013, semester 1, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
|Recommended as prerequisite for:
WIBASc-525-625-FÜ20 Market Segmentation and Other Marketing and Market Research Questions in Practice (Seminar)
WIBASc-525-625-FÜ21 Starting a Business - "5 Euro-Business"
WIBASc-525-625-FÜ26 Planning a Production Plant
WIBASc-525-625-FÜ32 Technology and Innovation Management
WIBASc-525-625-FÜ7 Moderation and Leadership (Seminar)
WIBASc-525-625-W12 Current Topics and Challenges in Business Enterprises (Seminar)
WIBASc-525-625-W5 Business Planning (Seminar)
WIBASc-525-625-W6 Consulting (Seminar, English)
WIBASc225 Procurement Logistics and Technical Sales and Distribution
WIBASc315 Cost Accounting
WIBASc415 Controlling und Accounting
Prof. Dr. Andy Junker
After successfully completing this module students will:
_ be able to reflect upon the basic concepts of business administration and have an overview of the sub-areas of this discipline.
_ have a basic understanding of entrepreneurial thinking and actions in the areas of production and cost theory, bookkeeping, accounting, legal forms, marketing and organization.
_ have mastered basic concepts in the sub-areas of production and cost theory, as well as bookkeeping, accounting, legal forms, marketing and organization.
_ be able to use the concepts and tools learned in the various sub-areas to simple company examples.
_ be able to draw preliminary conclusions to simple business problems by using the concepts and tools learned.
Entrepreneurial Thinking and Action
1. The economic principle
2. Basics (the concept and structure of business administration, classification within the scientific system, economic principle), operation and enterprise
3. Basic terms and concepts from the field of business administration (money and circulation of goods, stock and flow)
4. Shareholder and stakeholder value approach
5. Company types/sizes of companies
6. Medium-sized companies
7. Family-run businesses
Production and Cost Theory
1. Cost accounting and results accounts
2. Properties of production factors (substitutional, limitational, linear)
3. Production (different types), cost and production functions
1. Principles of proper accounting
2. Posting selected business transactions
3. Preparing annual financial statements
1. Corporate accounting/basic terms
2. Principles of cost accounting
3. Cost elements, cost centers and cost unit accounting
4. Investment and financing within a company
1. Description of the main types of legal forms
2. Advantages and disadvantages of different legal forms
3. Requirements for founding a business
4. Capital requirements
1. Basics (development, development phases, market and market sizes, _)
2. Consumer purchasing behavior (influencing factors, purchasing decision process, types of CEPs)
3. Strategic marketing planning (planning process, analysis methods, marketing strategies, market segmentation, positioning)
4. Product policy (product innovation, product variation, product elimination, brand management)
5. Price policy (price formation, price change, price differentiation, price strategies)
6. Communication policy (media advertising, sales promotion, direct marketing, public relations, below the line_)
1. Basic concepts of business organization
2. Organizational structure (single-line and multi-line systems, matrix organisation, staff positions, management margins)
3. Process organization (sequence diagram, flowchart, bar chart, network plan, throughput times)
4. New forms of business organization (project organization, virtual teams, etc.)
5. Organizational development (value chain, business re-engineering)
Individual topics will be illustrated and deepened by using real company examples and exercises. We will focus on using the concepts and tools learned. The course will be accompanied by a script with exercises.
|Recommended or required reading:
_ Bierle, Klaus: Grundlagen der BWL, Band I (_Übersichtsdarstellungen_), 9. Auflage, Saarbrücken, 2002.
_ Bierle, Klaus: Grundlagen der BWL, Band II (_Aufgaben und Lösungen_), 9. Auflage, Saarbrücken, 2002
_ Olfert, Klaus; Horst-Joachim Rahn: Einführung in die Betriebswirtschaftslehre, 10. Auflage, Kiehl, Verlag NWB, 2010.
_ Schierenbeck, Henner, Wöhle, Claudia: Grundzüge der Betriebswirtschaftslehre, Verlag Oldenbourg, 2008.
_ Vahs, Dietmar, Jan Schäfer-Kunz: Einführung in die Betriebswirtschaft, Verlag Schäffer-Poeschel, 2007.
_ Wöhe, Günter: Einführung in die Allgemeine Betriebswirtschaftslehre, 24. Auflage, Verlag Vahlen, München 2010.
[Sun Jan 23 03:39:35 CET 2022, CKEY=wwxgbi, BKEY=wi2, CID=WIBASc115, LANGUAGE=en, DATE=23.01.2022]