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Principles of Business Administration I (BWL I)

Module name (EN): Principles of Business Administration I (BWL I)
Degree programme: Industrial Engineering, Bachelor, ASPO 01.10.2013
Module code: WIBASc115
Hours per semester week / Teaching method: 2V+2U (4 hours per week)
ECTS credits: 5
Semester: 1
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam

[updated 13.09.2018]
Applicability / Curricular relevance:
WIBASc115 Industrial Engineering, Bachelor, ASPO 01.10.2013, semester 1, mandatory course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
WIBASc-525-625-FÜ20 Market Segmentation and Other Marketing and Market Research Questions in Practice (Seminar)
WIBASc-525-625-FÜ21 Starting a Business - "5 Euro-Business"
WIBASc-525-625-FÜ26 Planning a Production Plant
WIBASc-525-625-FÜ32 Technology and Innovation Management
WIBASc-525-625-FÜ7 Moderation and Leadership (Seminar)
WIBASc-525-625-Ing24
WIBASc-525-625-W12 Current Topics and Challenges in Business Enterprises (Seminar)
WIBASc-525-625-W5 Business Planning (Seminar)
WIBASc-525-625-W6 Consulting (Seminar, English)
WIBASc215
WIBASc225 Procurement Logistics and Technical Sales and Distribution
WIBASc315 Cost Accounting
WIBASc415 Controlling und Accounting


[updated 11.02.2020]
Module coordinator:
Prof. Dr. Andy Junker
Lecturer:
Lehrbeauftragte
Stefanie Scherer


[updated 20.01.2020]
Learning outcomes:
After successfully completing this module students will:
_        be able to reflect upon the basic concepts of business administration and have an overview of the sub-areas of this discipline.
_        have a basic understanding of entrepreneurial thinking and actions in the areas of production and cost theory, bookkeeping, accounting, legal forms, marketing and organization.
_        have mastered basic concepts in the sub-areas of production and cost theory, as well as bookkeeping, accounting, legal forms, marketing and organization.
_        be able to use the concepts and tools learned in the various sub-areas to simple company examples.
_        be able to draw preliminary conclusions to simple business problems by using the concepts and tools learned.


[updated 13.09.2018]
Module content:
Entrepreneurial Thinking and Action
1.        The economic principle
2.        Basics (the concept and structure of business administration, classification within the scientific system, economic principle), operation and enterprise
3.        Basic terms and concepts from the field of business administration (money and circulation of goods, stock and flow)
4.        Shareholder and stakeholder value approach
5.        Company types/sizes of companies
6.        Medium-sized companies
7.        Family-run businesses
 
Production and Cost Theory
1.        Cost accounting and results accounts
2.        Properties of production factors (substitutional, limitational, linear)
3.        Production (different types), cost and production functions
 
Bookkeeping
1.        Principles of proper accounting
2.        Posting selected business transactions
3.        Preparing annual financial statements
 
Accounting
1.        Corporate accounting/basic terms
2.        Principles of cost accounting
3.        Cost elements, cost centers and cost unit accounting
4.        Investment and financing within a company
 
Legal Forms
1.        Description of the main types of legal forms
2.        Advantages and disadvantages of different legal forms
3.        Requirements for founding a business
4.        Capital requirements
 
Marketing
1.        Basics (development, development phases, market and market sizes, _)
2.        Consumer purchasing behavior (influencing factors, purchasing decision process, types of CEPs)
3.        Strategic marketing planning (planning process, analysis methods, marketing strategies, market segmentation, positioning)
4.        Product policy (product innovation, product variation, product elimination, brand management)
5.        Price policy (price formation, price change, price differentiation, price strategies)
6.        Communication policy (media advertising, sales promotion, direct marketing, public relations, below the line_)
 
Organization
1.        Basic concepts of business organization
2.        Organizational structure (single-line and multi-line systems, matrix organisation, staff positions, management margins)
3.        Process organization (sequence diagram, flowchart, bar chart, network plan, throughput times)
4.        New forms of business organization (project organization, virtual teams, etc.)
5.        Organizational development (value chain, business re-engineering)


[updated 13.09.2018]
Teaching methods/Media:
Individual topics will be illustrated and deepened by using real company examples and exercises. We will focus on using the concepts and tools learned. The course will be accompanied by a script with exercises.

[updated 13.09.2018]
Recommended or required reading:
 
_        Bierle, Klaus: Grundlagen der BWL, Band I (_Übersichtsdarstellungen_), 9. Auflage, Saarbrücken, 2002.
_        Bierle, Klaus: Grundlagen der BWL, Band II (_Aufgaben und Lösungen_), 9. Auflage, Saarbrücken, 2002
_        Olfert, Klaus; Horst-Joachim Rahn: Einführung in die Betriebswirtschaftslehre, 10. Auflage, Kiehl, Verlag NWB, 2010.
_        Schierenbeck, Henner, Wöhle, Claudia: Grundzüge der Betriebswirtschaftslehre, Verlag Oldenbourg, 2008.
_        Vahs, Dietmar, Jan Schäfer-Kunz: Einführung in die Betriebswirtschaft, Verlag Schäffer-Poeschel, 2007.
_        Wöhe, Günter: Einführung in die Allgemeine Betriebswirtschaftslehre, 24. Auflage, Verlag Vahlen, München 2010.


[updated 13.09.2018]
[Sun Jan 23 03:39:35 CET 2022, CKEY=wwxgbi, BKEY=wi2, CID=WIBASc115, LANGUAGE=en, DATE=23.01.2022]