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Digitalization in Tourism

Module name (EN):
Name of module in study programme. It should be precise and clear.
Digitalization in Tourism
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2020
Module code: BITM-531
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0041, P440-0042
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
2V+2PA (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 5
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam + project (1:1; Exam 60 minutes; Can be repeated annually)

[updated 14.11.2022]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFITM-510 (P620-0599, P620-0600) International Tourism Management, Bachelor, ASPO 01.10.2020 , mandatory course
BITM-531 (P440-0041, P440-0042) International Tourism-Management, Bachelor, ASPO 01.10.2020 , semester 5, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-112 Principles of the Tourism Sector
BITM-240 Marketing and Market Research in Tourism
BITM-281 Business Skills and Office Management
BITM-320 Management in the Tourism Industry
BITM-331 Stakeholders in the Tourism Industry


[updated 17.10.2022]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer:
Prof. Dr. Achim Schröder (lecture)
Marcus Bauer (project)


[updated 17.10.2022]
Learning outcomes:
After successfully completing this module students will be able to:
- characterize tourism as an information business
- explain the importance of digitalization in tourism and identify interrelationships between the two
- illustrate the basic principles of information management by tourism service providers, as well as tour operators and travel agents
- describe essential characteristics of digitalization in the tourism industry and familiarize themselves with basic use cases involving information, communication and reservation systems
- assess the consequences of current trends and future developments in digitalization for tourism
- develop a concept for a specific issue or problem within a team, organize its implementation and document the main results of the project

[updated 14.11.2022]
Module content:
- Tourism as an information business
- Information, communication and reservation systems (e.g. Amadeus, Galileo, Micros, Sabre, Worldspan)
- Information and marketing management systems for tourism service providers, tour operators and travel agents
- Digitalization and digital transformation among tourism service providers, tour operators and travel agents, and destinations
- The “Customer Journey” in the digital age
- Current trends and future developments
 
- Content management systems

[updated 14.11.2022]
Teaching methods/Media:
Lecture with discussions
Project

[updated 14.11.2022]
Recommended or required reading:
Becker, W.: Geschäftsmodelle in der digitalen Welt : Strategien, Prozesse und Praxiserfahrungen, Wiesbaden, 2019
 
Bieger, T./ Beritelli, P./ Lesser, C.: Wettbewerb und Digitalisierung im alpinen Tourismus : Schweizer Jahrbuch für Tourismus 2017/2018, Berlin, 2018
 
Deutscher Tourismusverband e.V.: Tourismus Digital. http://www.deutschertourismusverband.de/fileadmin/Mediendatenbank/Newsletter/Digitaler_Leitfaden.pdf
 
Groß, S.: Wandel im Tourismus. Internationalität, Demografie und Digitalisierung, Berlin, 2019
Hoppe, M.: Digitalisierung in der Tourismuswirtschaft: Trends und Folgewirkungen – Erfahrungen aus der Hotellerie und von Reiseveranstaltern, Stuttgart, 2018
 
Horster, E.: Suchmaschinenmarketing im Tourismus: Digitales Tourismusmanagement. UTB, 2014
 
Landvogt, M.; Brysch, A.; Gardini, M.: Tourismus – E-Tourismus – M-Tourismus, Erich Schmidt Verlag, Berlin, 2017
 
Neugebauer, R.: Digitalisierung – Schlüsseltechnologien für Wirtschaft und Gesellschaft, München, 2018
 
Robra-Bissanz, S.: Digital Customer Experience : Mit digitalen Diensten Kunden gewinnen und halten, Wiesbaden, 2019
 
Schulz, A, Weithöner, U., Egger, R., Goecke, R. (Hrsg.): eTourismus: Prozesse und Systeme: Informationsmanagement im Tourismus (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit). De Gruyter Oldenbourg. Aktuelle Auflage

[updated 14.11.2022]
 
[Tue Dec  3 18:38:16 CET 2024, CKEY=idit, BKEY=itm5, CID=BITM-531, LANGUAGE=en, DATE=03.12.2024]